{"product_id":"1407196","title":"Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom","description":"Anti-smoking campaigns unwittingly encourage smoking. Negative messages from politicians win votes. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buy-ology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This 2008 Random House Business Paperback is in \u003cb\u003e good condition\u003c\/b\u003e. \u003cp\u003e\u003c\/p\u003e\u003cp\u003eISBN: 9781847940124 SKU: 1407196 \u003ci\u003eNote: Any image shown is from a stock photo and is not the actual book.\u003c\/i\u003e\u003c\/p\u003e","brand":"Random House Business","offers":[{"title":"Default Title","offer_id":48527667822869,"sku":"1407196","price":13.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0023\/2695\/4036\/files\/1407196_5d513e62-33c5-4077-b90d-d0c4632685df.jpg?v=1747467602","url":"https:\/\/bookhaven.live\/products\/1407196","provider":"Book Haven","version":"1.0","type":"link"}