{"product_id":"1315464","title":"Managing with dual strategies by Derek F. Abell","description":"Internationally renowned for his pioneering work on strategic market planning, Abell once again breaks sharply with conventional wisdom to demonstrate how a company can develop analytic marketing modes for the present and, even more important, for the future--and he tells how to get there. This 1993 Simon \u0026amp; Schuster Hardback is in \u003cb\u003e very good condition\u003c\/b\u003e. \u003cp\u003e\u003c\/p\u003e\u003cp\u003eISBN: 9780029001455 SKU: 1315464 \u003ci\u003eNote: Any image shown is from a stock photo and is not the actual book.\u003c\/i\u003e\u003c\/p\u003e","brand":"Simon \u0026 Schuster","offers":[{"title":"Default Title","offer_id":48527406235925,"sku":"1315464","price":13.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0023\/2695\/4036\/files\/1315464_9b272a51-a5a7-4d49-8f9f-d1af03699362.jpg?v=1747467263","url":"https:\/\/bookhaven.live\/products\/1315464","provider":"Book Haven","version":"1.0","type":"link"}