{"product_id":"1292002","title":"Product Innovation Strategy, Pure And Simple: How Winning Companies Outpace Their Competitors by Michel Robert","description":"Drawing on 10 years of research into successful product development, the author goes beyond tips and techniques to provide a unique process of product innovation that encompasses four key steps--search, assessment, development and pursuit. Filled with anecdotes and case histories, this guide puts a revitalized future within the reach of every organization. Illustrations. This 1995 McGraw-Hill Hardback is in \u003cb\u003e good condition\u003c\/b\u003e. Ex lib. \u003cp\u003e\u003c\/p\u003e\u003cp\u003eISBN: 9780070531321 SKU: 1292002 \u003ci\u003eNote: Any image shown is from a stock photo and is not the actual book.\u003c\/i\u003e\u003c\/p\u003e","brand":"McGraw-Hill","offers":[{"title":"Default Title","offer_id":48527333589269,"sku":"1292002","price":13.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0023\/2695\/4036\/files\/1292002.jpg?v=1725856151","url":"https:\/\/bookhaven.live\/products\/1292002","provider":"Book Haven","version":"1.0","type":"link"}